Infomercial: Shanda Sumpter

Project Basics

BPM’s Role: Director, Cameras, Audio, Lighting, Video Editing

Client: Shanda Sumpter, Heartcore Business

Video: Paid Advertisement for Shanda’s Success System

Date: December 2016


Broadcast, Infomercial, Interview, Marketing, Video & Audio


While working as Technical Director of an infomercial studio, I produced this video for Shanda Sumpter. Modeled after a series of paid advertisements by Larry King, this may look like an interview but it certainly feels like an infomercial.

Gear used:

  • Tricaster 8000
  • JVC camcorders
  • Mackie Mixer into Aphex Channel
  • Sennheiser lavs
  • Edited in Premiere CC with After Effects & Photoshop on a Mac Pro

Learn more about Shanda or view the public Vimeo version.

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